Birla Group Deepens Fashion Play

Aditya Birla Fashion and Retail Limited has significantly expanded its presence in the luxury fashion segment by increasing its stake in Goodview Fashion Private Limited to a majority holding of 51%. The parent company of the renowned Tarun Tahiliani couture brand, Goodview Fashion, has transitioned from an associate to a subsidiary of Aditya Birla Fashion following the acquisition of an additional 17. 5% equity from existing shareholders for a sum of Rs 127 crore.

This strategic move marks a substantial investment by the Birla Group in the high-end fashion market. The acquisition not only solidifies the group's position in the luxury segment but also underscores its commitment to fostering Indian design talent and craftsmanship. Tarun Tahiliani, a celebrated name in Indian fashion, is known for his exquisite and contemporary designs that blend traditional aesthetics with modern sensibilities.

Goodview Fashion, established in 1996, has witnessed impressive growth in recent years, with its turnover surging from Rs 64 crore in FY22 to Rs 105 crore in FY23. The company is projected to achieve a turnover of Rs 148 crore in the current fiscal year. The acquisition of a majority stake by Aditya Birla Fashion is expected to further accelerate Goodview Fashion's growth trajectory and expand its market reach.

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