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TDCX expands Hyderabad base as India workforce surges

TDCX is expanding its operations in Hyderabad with a new campus at Meenakshi Eco Park, increasing capacity as its India workforce grows by more than 600% over three years.

The expansion strengthens the Singapore-headquartered customer experience specialist’s presence in one of the country’s largest technology hubs and underlines India’s growing importance in supporting global technology, digital economy and high-growth clients.

The Meenakshi Eco Park facility gives TDCX additional space to scale customer experience operations, technology functions and specialised services as demand from international clients becomes increasingly complex. The company entered the market in 2022 with a 45,000-square-foot office at Skyview 20 in Hyderabad, establishing the city as both a service delivery location and a digital innovation hub.

Since then, TDCX has expanded rapidly as companies seek a combination of skilled labour, multilingual capabilities and technology expertise. Its headcount in the country has risen by more than sixfold over three years, making the Hyderabad operation an increasingly significant part of its global delivery network.

The expansion comes as customer experience outsourcing is being reshaped by artificial intelligence, automation and growing demand for higher-value services. Large technology companies are increasingly looking beyond traditional contact-centre functions, seeking partners capable of handling digital advertising, e-commerce, trust and safety, fintech, mobility and technically demanding customer interactions.

TDCX has positioned its operations around that shift. Its services combine customer support with revenue operations, content and community management, digital transformation, AI-enabled analytics and consultancy. The company says its model is designed to combine automation with human judgement, particularly where customer queries or platform decisions require more complex handling.

Hyderabad provides access to a large pool of technology and engineering professionals as well as employees experienced in business process management. The city has become an important global capability centre destination, attracting major investments from technology, financial services and digital businesses seeking skilled workers and comparatively competitive operating costs.

Meenakshi Eco Park, in Hyderabad’s western technology corridor, is emerging as a major commercial development. The project has a planned built-up area of about six million square feet and has attracted large corporate occupiers. Uber has leased more than 900,000 square feet at the development under a long-term agreement, while investment management company Invesco has also taken substantial office space there.

TDCX’s move reflects a broader transformation in the outsourcing sector, where companies are placing greater emphasis on specialised skills rather than simply increasing the number of customer service agents. Generative AI can now resolve routine inquiries, summarise conversations and provide real-time assistance to employees, encouraging service providers to direct more workers towards complex customer interactions, technical support and revenue-generating functions.

The company is also using AI-supported tools in its customer operations. Such systems can assist agents by retrieving information, suggesting responses and analysing customer sentiment while automation handles repetitive processes. Human employees remain central to interactions requiring judgement, empathy or an understanding of regulatory and cultural factors.

TDCX operates across Asia-Pacific, Europe and the Americas and employs more than 20,000 people across its global network. Its operations cover more than 50 languages and dialects, allowing multinational clients to consolidate customer experience programmes across different markets.

India is becoming an increasingly important part of that network because of its combination of English-language proficiency, engineering talent and established outsourcing infrastructure. While traditional business-process work remains substantial, employers are increasingly recruiting workers with skills in data analytics, software development, cybersecurity, artificial intelligence and digital operations.

That development is also altering competition for talent in Hyderabad. Global capability centres, cloud computing companies, financial institutions and technology groups are expanding in the city, increasing demand for employees who combine technical proficiency with communication and customer-management skills.

TDCX initially identified Hyderabad as its entry point because of the city’s technology ecosystem and availability of specialists in areas including frontend development, user interface and user experience design, Angular, React and full-stack engineering. Its technology teams have worked on software intended to generate deeper insights into customer behaviour and improve service outcomes.

The new campus provides additional capacity for the next phase of that strategy. TDCX is expected to use its expanded Hyderabad footprint to support international businesses seeking round-the-clock digital customer operations while developing capabilities around AI-assisted services and other technology-intensive customer experience functions.