Anish Kapoor, CEO of Infinix India, noted that mid-range devices now account for over 40% of the total smartphone market in India. This trend has been driven by consumers seeking affordable yet feature-rich smartphones, particularly in the wake of the 5G rollout across the country. As a result, brands like Infinix have shifted their focus to cater to this growing demand, offering products that balance affordability with premium features.
Kapoor highlighted that this growth is not just limited to metropolitan areas but is also gaining momentum in smaller towns and cities. The demand for 5G technology has played a significant role in revitalizing the market after a period of stagnation, with consumers increasingly opting for mid-range smartphones that offer a good balance of performance and price.
The expansion of 5G infrastructure in India has been a critical factor in this market shift. As more consumers gain access to 5G networks, the need for compatible devices has surged, pushing the mid-range segment to the forefront. Additionally, the competitive pricing strategies of smartphone manufacturers have made it easier for consumers to upgrade from older models without breaking the bank.
While budget smartphones still have a presence, their market share has significantly declined. The mid-range segment's dominance is expected to continue as brands introduce more models with enhanced features tailored to the needs of Indian consumers. Kapoor emphasized that Infinix is committed to continuing its focus on innovation and affordability to meet the evolving demands of the Indian market.
This trend underscores the broader shift in consumer preferences, where value for money and access to cutting-edge technology are driving purchasing decisions. As the market continues to evolve, mid-range smartphones are likely to remain a key battleground for brands aiming to capture a larger share of India's vast and diverse consumer base.
The rise of mid-range smartphones in India reflects the broader global trend where consumers are increasingly looking for devices that offer a balance of quality, features, and cost. With the ongoing expansion of 5G and the introduction of new models, this segment is poised for further growth in the coming years.