JK Paper's 'Sandese Aate Hai' Campaign Promotes Gratitude Through Handwritten Letters

JK Paper has launched the 'Sandese Aate Hai' campaign, an initiative aimed at fostering a deeper connection between citizens and soldiers stationed at India’s borders. Through this campaign, citizens are encouraged to express their gratitude by sending handwritten letters to these soldiers, reviving a tradition that resonates with national pride and emotional ties.

The campaign, which is being conducted in collaboration with Kamiya Jani of Curly Tales, involves multiple phases, including on-ground activations across more than 100 schools and public spaces in various cities. This initiative is not just a gesture of appreciation for the soldiers but also serves to promote environmental awareness by advocating the use of paper over plastic.

Partha Biswas, Chief of Sales & Marketing at JK Paper, emphasized that the campaign aligns with the company's broader mission to support sustainable practices. By encouraging handwritten letters, JK Paper is advocating for eco-friendly alternatives and contributing to the preservation of traditional communication methods.

This campaign, which will unfold around significant national days and events, is part of JK Paper's continued efforts to blend patriotism with environmental stewardship, reinforcing the company's commitment to both national and global causes.