In this revised strategy, the BJP is expected to field candidates in approximately 70 assembly constituencies across the state. The party's leadership believes that by concentrating on these areas, particularly in Jammu and select regions of the Kashmir Valley, it can maximize its electoral impact. Notably, the BJP aims to support popular independent candidates in constituencies where it lacks a strong foothold, especially in the Kashmir Valley, to increase its chances of success.
This decision follows the party's earlier electoral achievements in the region, including the 2014 Assembly elections where it secured 25 seats, primarily from the Jammu region. The BJP's current strategy reflects a calculated move to replicate or surpass its previous performance by focusing on its strongholds while strategically supporting independents in more challenging areas.
Prime Minister Narendra Modi is expected to play a pivotal role in the campaign, with plans for multiple rallies in Jammu and Kashmir. His involvement is seen as crucial in rallying support for the BJP candidates and enhancing the party's visibility and appeal in the region.
As the political landscape in Jammu and Kashmir evolves, the BJP's approach underscores its commitment to maintaining and expanding its influence in this strategically significant state. The party's focus on the initial phase of the elections demonstrates its intent to secure early momentum, which it hopes will carry through to subsequent phases of the election process.